TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created content appearing in their feeds. This step comes as the company disclosed that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a widespread release. This development comes amid a rise in AI content, spurred by emerging content generation software.
AI Proliferation Online
It has been noted that almost 10% of the most rapidly expanding video streams on another major platform only show content made by AI. A considerable share of this content is classified as mass-produced AI material, a label for inferior, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, from AI artwork to educational videos, and we want to give people the option to increase or decrease of that, according to their own choices,” said a spokesperson.
Volume and Proportions
The service shared that there are presently 1.3 billion videos on its service tagged as artificially created. Overall, in excess of 100 mn pieces of content are added to the platform every day, making clips made by AI a limited portion of its overall inventory.
User Control Features
Users will be capable of reduce or increase the amount of AI content they see by accessing the content preference feature in the app and selecting the AI content topic. Additional categories that are already be adjusted under the setting include news, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s rules require content makers to identify lifelike AI-generated content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
Additionally, the platform will henceforth attach an artificially created watermark to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This step is aimed to deter users from trying to bypass the tagging system.
AI Literacy Programs
The company is also launching a $2m awareness program for experts and organizations to produce learning resources about responsible artificial intelligence. This project will support charitable organizations focused on teaching programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, amid discussion over proposals to cut jobs for a large number of review team members in Britain. The company is planning to cut hundreds of positions in its trust and safety team in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official clarified that human moderation would continue to be important, but AI can safeguard staff by eliminating the most distressing content ahead of it is viewed by humans. The company reported a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
